Sunday, February 5, 2012


That's right, it was much more than just
another Super Bowl halftime commercial.

Note: After the video version had been on the air for a few days after the game, Chrysler Motors pulled the video off the internet, citing copyright conflicts. The action of removing such an item of great public relations seems to only hurt them, financially and otherwise, however they're entirely within their rights to do so.

However, the entire text of this speech is below, as written by some talented but unknown folks at Chrysler Motors. We wish they'd come forward with their names, because we'd very much like to credit them for their fine job.


It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.

It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.

But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.

All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit’s showing us it can be done. And, what’s true about them is true about all of us.

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.

Ya, it’s halftime, America. And our second half is about to begin.


Speech text Copyright © 2012 Chrysler Motors, Inc.